Building a strong brand and loyal costumers can't be done these days without social media. To keep your audience engaged with your product, it helps to often post catching images on Twitter, Facebook etc. 

To make these posts (photographs or GIFs), I try to capture the identity of the brand and create an eye-catching image. A few examples of my work can be seen below. I photograph the product (and model) at home or on location and the background is often added later in photoshop, and obviously, some of the effects/illustrations as well.